On 17th March the Hotel Management students were given an insight into the exciting world of cruise lines, with an informative presentation from Fred Olsen’s Ruth Ryland. As part of the unit on Personal Selling, students learnt about events where cruise companies can sell their products to trade, group and individual customers. Students were then given the opportunity to test their personal selling skills, as Ruth showed students how to overcome customer concerns when booking holidays. This work follows up on an earlier piece of work, which evaluated Fred Olsen’s promotional activities. To round off this part of the course, students are now looking forward to a ship visit in May, when Fred Olsen’s Braemar will be in Harwich before departing for Spain and Portugal.